Jason Warren, sales manager at the dealership, said the redesigned Camaro muscle car has been selling well: 11 have come to the lot in the last three weeks and each has been driven out by a new owner within 24 hours.
GM's quick emergence from bankruptcy sends a signal to customers that the company is serious about being around for the long term, Warren said.
CEO Henderson said the new company would be focused on customers, cars and changing GM's culture.
"At the new GM, we need to make the customer the center of everything," he said.
As part of that goal, Henderson plans to launch a website called Tell Fritz for people to share their suggestions with him and other senior executives. The company is also preparing an experimental program in conjunction with several dealers in California to allow people to buy GM cars on EBay starting next month.
"Consumers will actually be able to bid on vehicles like an auction," Henderson said, adding that there will also be a "buy it now" feature similar to many EBay auction items. He said the program would be done in a test market; the company provided no other details.
The experiment isn't exactly revolutionary. Dozens of California car dealers -- including those selling GM brands -- sell vehicles on EBay, which claims to be the No. 1 automotive website, with 30,000 participating dealers nationwide. More than 3 million vehicles have been sold through EBay Motors since 2000.
Plans have not been completed with GM, said Rob Chesney, vice president of EBay Motors. Under California law, automakers can't sell cars directly to the public. Vehicles sold through EBay would have to be sold through a dealership.
Analysts said GM may want to focus on selling through EBay because it would be more convenient for car shoppers than visiting several individual dealer sites.
"EBay is a centralized marketplace and a centralized marketplace has more liquidity and variety," said Roger L. Kay, president of research firm Endpoint Technologies Associates.
Henderson announced several moves to streamline the company's management, including a 35% reduction in the number of U.S. executives and a 50% cut in the company's top-level decision-making team.
He also said that Bob Lutz, 77, the vice chairman for product development who has been a driving force behind development of the Chevy Volt, would stay with the company instead of retire. In a new role, Lutz will be "responsible for all creative elements of products and customer relationships," GM said.
