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Microsoft plans free, online version of Office

TECHNOLOGY

The technology titan tries to stop Google Docs from encroaching on its turf.

July 14, 2009|Alex Pham

Everyone predicted Microsoft Corp. wouldn't take long to fire back against Google Inc.'s latest foray into its home turf.

It took less than a week.


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On Monday, Microsoft said it would offer a free version of its popular Office software suite that would run on the Internet.

The Redmond, Wash., company didn't mention its archrival by name, but analysts saw Monday's move as a strategy by Microsoft to protect one of its most profitable businesses against Google, which already dominates the Internet search market.

The Web-based version of the Office suite will be available next year.

"Microsoft was forced to provide a free product" as an answer to Google Docs, a suite of free, browser-based document and spreadsheet editing software, said Sheri McLeish, an analyst with Forrester Research. "It's a very competitive market out there, and this was Microsoft's opportunity to one-up Google by offering a much better product."

The announcement, made at Microsoft's developers conference in New Orleans, is the latest tit-for-tat in an intense competition between the two technology giants.

The Mountain View, Calif., search giant said last week that it would develop an operating system designed to attract users away from personal computers, where Microsoft is ubiquitous. Google's Chrome OS and software would run on the Internet, where Google has a commanding share of the Web audience.

Last month Microsoft released Bing, its answer to Google's popular search engine.

By giving away versions of its Office software, Microsoft risks cannibalizing one of its most profitable products. The company's business software division, which includes Office, made $9.3 billion in profit from $14.3 billion in sales during the first three quarters of its 2009 fiscal year. The unit also has revenue from other software applications and services such as Microsoft Exchange, but the bulk of its sales comes from Office, which includes the Word and Excel applications.

About 80% of companies recently surveyed by Forrester use Microsoft's Office. Less than 8% use other document editing software, including IBM Corp.'s Lotus Symphony, Sun Microsystems Inc.'s StarOffice and Google Docs.

For Microsoft, the imperative is to maintain its dominance, according to Melissa Webster, an analyst with IDC. She said a recent survey found that nearly everyone who used Web-based document editing software such as Google Docs also used Microsoft Office.

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