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CBS channels to rebrand newscasts

July 23, 2009|Greg Braxton

CBS-owned KCBS Channel 2 and KCAL Channel 9, which make up the largest duopoly in the U.S., announced their intention Wednesday to introduce a shared name for the stations' combined 64-plus hours of live local newscasts each week. The new brands CBS 2 NewsCentral and KCAL 9 NewsCentral will debut this fall.

"While our anchor teams will remain attached to their current newscasts," said Patrick McClenahan, president of the two stations, "viewers will be able to count on the combined forces of both stations for an improved and more consistent focus on local news coverage -- 11 hours each weekday, beginning at 5 a.m. and continuing to 11:35 p.m."

-- Greg Braxton

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