While bigger, more extravagant projects for downtown were announced, and some even got underway, Historic Downtown kept plugging away.
"It may have been constructed," said developer Tom Gilmore, who many credit as the architect of the historic core's reinvention, "but it's not contrived."
Apartments and lofts in buildings were rented; some condos sold and retail spaces slowly began to fill along both Main and Spring streets. An art walk highlighted the assortment of galleries in the area. Restaurants began to draw people from beyond downtown.
"The community was organically grown by seeing what was needed and what could survive as destination retail," said Brady Westwater, a local activist and the former president of the Downtown L.A. Neighborhood Council, who has been instrumental in bringing businesses to the area.
Still, life in Historic Downtown is not for everyone. The area, just a few blocks away from Skid Row, continues to be a magnet for the homeless. It is still gritty and lacks the sort of luxurious high rises as other parts of the city center.
But even as other parts of downtown have seen some large-scale projects canceled and other condo developments switch to rentals as a way to ride out the economic storm, Historic Downtown has continued to collect new businesses: clothing stores, restaurants, bars and other amenities. Two new affordable housing projects are being developed.
Residents and shop owners in the area say that the relatively low cost of space in the area, combined with a certain amount of flexibility, has allowed them to take a chance in the area.
Jose Caballer, who lives in Gilmore's San Fernando building and runs a digital design firm out of an old bank building a few doors to the west, said that part of the appeal of the area is that it's like a sort of undiscovered country. "You can go and look at buildings and say, I want to do events here. If you are creative and resourceful enough . . . you can do it."
Brittany Hoa Pham, owner of Fremont clothing, said that her location along 4th Street has meant that, "We get an interesting group of people." But she admits that "once in a while, a homeless man or woman comes in and frightens me."
The challenge now for Historic Downtown, said Gilmore, is "how we end up a sustainable neighborhood, not a flash in the pan."
That's something that has been taking up a lot of Westwater's time recently.
After seeing success along Main and Spring streets, he has turned his attention to Broadway, where recent community efforts have focused on finding new uses for a collection of old movie houses and retail and office space along the street.
"We showed we could fix Main Street," he said. "Now, the challenge of developing a Broadway that works for everyone is the next step."
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cara.dimassa@latimes.com