The first five "Harry Potter" movies have been a giant generator of revenue and profit for Warner Bros. The following is a breakdown in global retail sales for movie tickets, DVDs, merchandise and video games.
Box office: $4.5 billion
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DVD slump might weaken 'Half-Blood Prince' sales
COMPANY TOWN
Though the 'Harry Potter' films have been huge DVD sellers, each sequel has sold fewer units than its predecessor -- and raised the bar of profitability that much higher for Warner Bros.
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DVD: $2.7 billion, or 211.4 million units
Merchandise: $7 billion
Video games: $1 billion, or more than 40 million units
UPCOMING
Movies: There are two more "Harry Potter" films in the franchise based on J.K. Rowling's bestselling books: "Harry Potter and the Deathly Hallows: Part I," which will hit theaters Nov. 19, 2010, and "Harry Potter and the Deathly Hallows: Part II," which will reach theaters July 15, 2011.
Theme park: A 20-acre Harry Potter theme park attraction will open at Universal Orlando Resort in Florida in 2010.
Video game: A Lego game based on Harry's first four years at Hogwarts School of Witchcraft and Wizardry is due in 2010.
Source: Warner Bros. and Times research
