Paul Simon can kiss his Kodachrome goodbye: Eastman Kodak Co. is discontinuing the storied 74-year-old color film.
As photographers gravitated to digital cameras and newer film, Kodachrome sales plunged to less than 1% of Kodak's total film sales. About 70% of the company's revenue now comes from digital sales.
Kodachrome labs worldwide have dwindled to just one, Dwayne's Photo in Parsons, Kan., which will offer the service through 2010.
Supplies of the film, known for its rich, vibrant tones, are expected to last until early fall.
The move comes as Kodak tries to focus its business. In January, the company said it would cut up to 4,500 jobs, or 18% of its workforce. Kodak shares fell 23 cents to $2.62; a year earlier the stock sold for $12.34.
Created in the 1930s by musicians Leopold Godowsky Jr. and Leopold Maines, who timed their experiments with a metronome, Kodachrome is often referred to as being "made by God and Man," according to a Kodak spokesman.