The stars are not twinkling bright this summer.
Hollywood's movie studios, hopeful that marquee-name actors would push their summer box-office receipts to record levels, are finding that the heavyweights aren't winning over audiences like they used to. With all but a couple of big-budget films already opened, the summer of 2009 is shaping up to be one of the worst on record for Hollywood's A-list talent.
The studios stocked this summer's release schedule with so-called star vehicles, including "Land of the Lost" with Will Ferrell, "Year One" featuring Jack Black, the comedy "Imagine That" with Eddie Murphy, and Denzel Washington and John Travolta in a remake of "The Taking of Pelham 123." But rather than igniting ticket sales, the star-studded movies have dramatically underperformed.
The brightest stars of the lucrative popcorn season -- which typically accounts for about 40% of annual ticket sales -- instead have turned out to be mostly movies with no-name actors -- or no actors at all on screen.
So far, the summer's most profitable film has been Warner Bros.' surprise hit "The Hangover," a $35-million-budget R-rated comedy about a bachelor party in Las Vegas that boasts not a single household-name actor but has reached $183 million in U.S. ticket sales since its June 5 opening and is expected to exceed $200 million. Other summer hits like J.J. Abrams' "Star Trek" and Michael Bay's "Transformers: Revenge of the Fallen" showcase eye-popping visual effects along with up-and-coming talent.
And, the highest-grossing summer movie so far? Walt Disney's Co.'s "Up," the Pixar-animated movie starring the voice of . . . Ed Asner.
The studios, which for years have banked on richly paid stars to open their movies, are now witnessing a new reality: even the most reliable actors can be trumped by what Hollywood executives like to call "high concepts" (a bachelor party gone awry), movies based on brand-name products (Hasbro's Transformers toys), and reinvented franchises (not your father's "Star Trek").
"I think we're seeing a transformation in what the value of the star system represents," said Marc Shmuger, chairman of Universal Pictures, which will take a significant loss on Ferrell's "Land of the Lost," which cost $100 million to make and tens of millions more to market and distribute. There's also an "incredible hunger among audiences for something new and different," he said.
