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Organic nursery in Silver Lake has a growing clientele

SMALL BUSINESS

Jimmy Williams' Hayground Organic Gardening is catering to recession-weary Angelenos who find savings and solace in planting their own gardens as well as to restaurateurs seeking the best produce.

June 30, 2009|Ronald D. White

Part of the draw is the unique range of offerings. There's a waiting list of 600 customers for the Goose Creek heirloom tomato plants and brisk demand for -- as Jimmy Williams tells it -- descendants of the mint plant Bob Marley used to brew tea on his porch in Jamaica.

Williams' help in building a garden can run from hundreds of dollars to a few thousand dollars, depending on how much the soil needs to be enhanced with ingredients such as potting soil, alfalfa and chicken manure. It's an expertise customers seem to trust.


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One such customer was Nyesha Arrington, who came to the farmers market for help starting a garden at Cache, a restaurant in Venice where she is executive chef.

"They have gorgeous stuff here, and they are super-knowledgeable and personable," Arrington said.

Williams has plans to reach a broader audience. He wants to open a retail nursery. And he has an agent, an editor, a contract and a book title. It's called "Seeds to Skillet."

"I think I have a pretty good story to tell," he said.

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ron.white@latimes.com

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