Will 'Watchmen' be big enough?

Director Zack Snyder has said he labored to adapt the ground-breaking graphic novel "Watchmen" faithfully, so that comic book fanatics would not be disappointed.

Whether another segment of the audience will be enthusiastic is another question.

In a notable sign, surveys of potential moviegoers released Monday suggest that young males may not be embracing the movie as heartily as older die-hard devotees who can't wait for "Watchmen's" arrival in theaters this weekend. Young men, especially teens, are a critical component of the moviegoing audience because their ticket purchases can transform a mere hit into a global blockbuster.

Hollywood has been looking to "Watchmen" as one of the year's first breakout triumphs. Movie attendance already has surged through the year's first two months, with box-office receipts up about 17% compared with a year ago. The superhero movie "Watchmen," adapted from Alan Moore and Dave Gibbons' 1985 graphic novel series, is likely to continue the positive streak in the film's premiere weekend.

At issue now is whether Snyder's new movie can surpass the performance of his last effort -- the 2007 sword-and-sandal swashbuckler "300," which grossed $70.9 million in its first three days on its way to selling more than $210 million in tickets in North America.Warner Bros. and partners Paramount Pictures and Legendary Pictures have invested about $150 million in making "Watchmen" -- more than twice the $64-million budget of "300." Warner Bros. spent millions more in a legal fight over "Watchmen's" film rights with 20th Century Fox. Given the steep production costs -- and the fact that Warner Bros. is paying Fox 8.5% of the film's gross receipts to settle the lawsuit -- "Watchmen" will need to have more than a couple of big weekends to become profitable.

Audience tracking surveys suggest the movie will open with a bang but can't predict how long it will stick around. Even so, studies of moviegoing tendencies can be notoriously unreliable. For example, they suggested a bigger opening for last weekend's "Jonas Brothers: The 3D Concert Experience" and a smaller premiere for Tyler Perry's "Madea Goes to Jail" on Feb. 20. But they do reveal some consistent trends about "Watchmen."

Rival distribution executives said the tracking surveys show that "Watchmen" holds remarkably strong appeal among older males but less interest among teenage boys and men in their 20s, and still less passion from women of any age.