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Google to aim ads at user habits

March 12, 2009|Times Wire Reports

Google Inc. will use its surveillance of Web surfing habits to figure out which ads are best suited to each individual's interests -- a practice likely to illuminate just how much the Internet search leader has been learning about millions of people around the world.

Under the program, someone who frequents sites about dogs might see more ads for flea-treatment products even when visiting another Web destination that has nothing to do with pets.

The strategy relies on technology that Google acquired last year in its $3.2-billion purchase of Internet ad service DoubleClick Inc.

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