Producers of the Broadway jukebox musical "Rock of Ages" are offering an unusual perk to attract audiences and loosen them up in a bad economy: in-seat alcohol service during performances.
"Rock of Ages" offers 1980s hits from bands such as Bon Jovi, Foreigner and REO Speedwagon. Set at a Los Angeles rock club in 1987, the comic story centers on the age-old themes of love, ambition and commercial real estate.
Wait service for the show, which is in preview now and opens April 7, will be available in the orchestra and in boxes overhanging the stage.
To minimize disruptions, audience members purchase $5 to $15 color-coded drink chips before the first act or during intermission. A staff of eight will roam the house during the show handing out beer, soda and mixed drinks that correspond to the chip colors.