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Why this title couldn't lose

March 27, 2009|Associated Press

A heavyweight study of the future of soft cheese has won Britain's annual competition to find the year's oddest book title.

"The 2009-2014 World Outlook for 60-milligram Containers of Fromage Frais," by Philip M. Parker, won the Diagram Prize, being awarded today by trade magazine the Bookseller.

Fromage frais -- literally "fresh cheese" -- is a dairy product that originated in France and has a consistency similar to that of sour cream. The book is a 188-page study of the global retail market for the product.

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