LOS ANGELES, May 7, 2009 The Los Angeles Times Media Group announced today the launch of LAetcetera, a new weekly spin-off from the team that produces LA, Los Angeles Times Magazine (latimes.com/magazine).
Debuting May 10th, LAetcetra will offer readers original LA-style cover stories and exclusive versions of select popular features in a weekly format. In addition, the magazine will introduce the "Private Party" page with insider photos and news.
"LAetcetera continues the celebration of our region's nuances and style, with the same excellent storytelling and superb photography," said Annie Gilbar, LA's Editor-in-Chief. "In essence, we're creating 'more' of LA and are excited to bring our readers the timely pop culture, shopping, fashion, and home features a weekly magazine allows."
LAetcetera will appear three times a month and have a controlled distribution of Sunday Los Angeles Times subscribers not currently receiving LA monthly.