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LAetcetera Debuts May 10th

May 07, 2009

LOS ANGELES, May 7, 2009 The Los Angeles Times Media Group announced today the launch of LAetcetera, a new weekly spin-off from the team that produces LA, Los Angeles Times Magazine (latimes.com/magazine).

Debuting May 10th, LAetcetra will offer readers original LA-style cover stories and exclusive versions of select popular features in a weekly format. In addition, the magazine will introduce the "Private Party" page with insider photos and news.

"LAetcetera continues the celebration of our region's nuances and style, with the same excellent storytelling and superb photography," said Annie Gilbar, LA's Editor-in-Chief. "In essence, we're creating 'more' of LA and are excited to bring our readers the timely pop culture, shopping, fashion, and home features a weekly magazine allows."

LAetcetera will appear three times a month and have a controlled distribution of Sunday Los Angeles Times subscribers not currently receiving LA monthly.

"LAetcetera is designed for clients looking for a glossy magazine environment with greater frequency," said John T. O'Loughlin, Executive Vice President, Targeted Media and Marketing. "Our 'LA' publications can be combined to strategically provide full-market reach to The Times premium demographic subscriber base or harnessed separately to target coverage."


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About the Los Angeles Times

The Los Angeles Times (latimes.com) is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday, and a combined print and interactive monthly audience of 4.9 million. The Los Angeles Times and its media businesses and affiliates -- including The Envelope (theenvelope.com), BrandX (thisisbrandx.com), Times Community Newspapers, Hoy, and California Community News -- reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times has been covering Southern California for over 127 years and is part of the Tribune Company, one of the country's leading media companies with businesses in publishing, the internet and broadcasting. Additional information is available at latimes.com/mediacenter.

Contact:

Nancy Sullivan (213) 237-6160 nancy.sullivan@latimes.com

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