Veevaert said Jerry Bruckheimer Games was taking a unique approach to games that differentiates it from other Hollywood attempts.
"For one thing, this is not Hollywood approaching games," he said. "Jay and I have worked on a number of successful game projects. We're bringing the best talent in Hollywood together with the best talent in games to make entertainment that is complementary."
Cohen said the new company would develop original franchises and work with outside development studios to create the games. The team will also tap Viacom's MTV Games unit, which publishes the Rock Band game franchise, to publish any titles the group produces.
Bruckheimer has said that he's in the "transportation business" because his films transport audiences to other places. He said the same is true of games.
"It's all part of entertainment, to take people out of their daily lives and bring them into our worlds," he said. "And games certainly do that."
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alex.pham@latimes.com
