Exxon Mobil Corp. made more money last year than any U.S. company in the history of money. That gives it more clout than all the green groups combined. Which is why, if the Copenhagen conference is going to be anything but a disaster, we need to build a stronger movement. All around the world. Very fast.
That sounds quixotic, but maybe not. I'm here in Australia, organizing people for a new campaign called 350.org. We take our name from the most important number in the world, a number that scientists only identified about 18 months ago. It's the amount of carbon dioxide, measured in parts per million in the atmosphere, that scientists now say is the safe maximum for the planet -- a maximum we're well past. Currently, our atmosphere holds 387 parts per million, which is precisely why the Arctic is melting, precisely why Australia is catching on fire.
Our plan is simple. We asked people around the world, through our website, to hold organized actions on Oct. 24 -- from high in the Himalayas to underwater on the Great Barrier Reef, from Easter Island to inner-city America -- in an effort to take that number and drive it into the human imagination. If we can, it will help the world understand that this is not some future problem to be set aside until conditions improve, but a capital-E emergency now overtaking the Earth that demands a powerful and urgent global response. We can reboot the conversation, make it about the peril we face but also about the promise of green jobs and clean economies.
So far it's working. Though 350 parts per million carbon dioxide is an arcane number, those three digits mean the same thing in Delhi and China and Melbourne and D.C. Already, more than 700 actions have been planned in a third of the countries of the world. There will be 350 bicyclists leaving on 350-kilometer trips, and 350 surfers on the waves in one beach town after another; 350 divers at the Great Barrier Reef.
Environmental groups from across the spectrum have pledged to help, as have human rights organizations such as Oxfam, and big networks of young people in the developing world, and leaders from every faith community -- hundreds of churches have pledged to ring their bells 350 times on Oct. 24.
The news coming out of world capitals makes it clear that we need more than lobbying by environmentalists to get the changes the science demands. We need a movement, a groundswell, to give those lobbyists the clout they need. But we can make it happen only if we join together fast.
