Summer's shocking color palette isn't for the timid. Flashes of neon are adding a sporty feel to warm-weather dressing that's a throwback to the roots of Southern California beachwear. Think Body Glove (see Page 7), Camp Beverly Hills and Sarah Jessica Parker's SanDeE* character in "L.A. Story." How could we not do this shoot at Venice Beach?
British designer Christopher Kane was onto the trend a couple of years ago when he showed tube dresses in highlighter shades. But neon didn't really make its mark until this spring with Alexander Wang's boyfriend jackets in "Miami Vice" brights, DKNY's sporty anoraks and miniskirts, and Louis Vuitton's Pop Art Stephen Sprouse collection totes and shoes.
Adding neon accents is an easy way to update the casual summer gear you already have in your closet. It can be as easy as slipping neon laces into your sneakers (Converse has them in several colors), or giving yourself a neon-pink pedicure (Essie has several great shades).
On the higher end, a Tod's neon purple neoprene satchel is great-looking, light and functional, while Paul Smith's new vibrant neon camo print Frogskin sunglasses for Oakley pay homage to the sporty style first released in 1986.