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Speed skating at Colbert Nation

November 03, 2009|Associated Press

Of the many countries participating at the Vancouver Olympics in February, add Colbert Nation to the list.

On Monday's "The Colbert Report," Stephen Colbert announced that his show had become the primary sponsor of the U.S. speed skating team. The team's largest annual cash sponsor, DSB Bank NV, left it in the lurch after declaring bankruptcy in October.

The name "Colbert Nation" -- the catchall for the legion of ardent fans of the satirical Comedy Central program -- will be emblazoned on the team's uniforms.

The late-night show isn't paying the team any money directly. Instead, Colbert is calling on his fans to donate to the team.

U.S. Speedskating Executive Director Robert Crowley, who appeared on Monday's show, acknowledged it was a "definitely unconventional arrangement," but said it would generate exposure for the sport.

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