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Bebe's new sportswear line PH8 aimed at women on the go after a workout

November 08, 2009|Max Padilla

There are so many exciting ways to practice fitness, but workout clothes are often stuck in some 1990s cardio dance class.

Inspired by a typical L.A. woman's weekend wardrobe, Bebe introduces PH8, a sportswear collection that can easily transition from Pilates class to coffee date at Intelligentsia.

Tara Poseley, PH8 brand president who was formerly with the Gap, was clued in on how women's fitness needs have changed. Instead of wearing a sports tank and stretch pants for spin class and then changing into day wear, women need clothes that can go from yoga to lunch at the farmers market.

"She's going to Runyon Canyon for a hike, then shopping," Poseley says, imagining the typical PH8 customer's lifestyle. "She can layer up and layer down to go with her day. PH8 is beautiful weekend fashion with an infusion of sport."

"I wear workout clothes over a pair of skinny jeans and boots to work," Poseley adds.

The PH8 collection each season will glean style ideas from the catwalks (exposed zippers, cutouts) but at Bebe's specialty boutique prices, ranging from $19 to $139. Some ready-to-layer looks include pullovers in a funnel-neck sequin ($54) or a Lurex V-neck ($79) that can be worn over a long-sleeve ballet-neck dress ($38) or a taffeta bustier ($42) and cutout leggings ($36). Accessories include a chic bib necklace ($42) and a black quilted carryall bag.

On Saturday, PH8 (pronounced "fate") boutiques are opening in former Bebesport boutiques at Beverly Center, Sherman Oaks Fashion Square, Topanga Promenade, Santa Anita Fashion Park, South Bay and Glendale Galleria.

And if you're inclined to bike it on neighborhood errands, there will be a drawing held at each of the locations for an Electra Amsterdam bicycle (valued at $650).

Beverly Center, 319 N. Beverly Drive, Beverly Hills. (310) 246-0381. 10 a.m. to 7 p.m. Monday through Saturday. 11 a.m. to 6 p.m. Sunday. Sherman Oaks Fashion Square, 14006 Riverside Drive, Sherman Oaks. (818) 784-2323. 10:30 a.m. to 8:30 p.m. Monday through Friday. 10 a.m. to 7 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. Glendale Galleria, 2104 Glendale Galleria, Glendale. (818) 545-0544. 10 a.m. to 9 p.m. Monday through Saturday. 11 a.m. to 7 p.m. Sunday. Santa Anita Fashion Park, 400 S. Baldwin Ave., Arcadia. (626) 254-9495. 10:30 a.m. to 8:30 p.m. Monday through Friday. 10 a.m. to 9 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. Topanga Promenade, 6100 Topanga Canyon Blvd., Canoga Park. (818) 884-8850. 10:30 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 7 p.m. Saturday. 11 a.m. to 6 p.m. Sunday. South Bay Galleria, 1815 Hawthorne Blvd., Redondo Beach. (310) 793-2536. 10 a.m. to 9 p.m. Monday through Friday. 10 a.m. to 8 p.m. Saturday. 11 a.m. to 7 p.m. Sunday.

ph8stores.com

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SAMPLE SALE

Steven Alan Thursday through Nov. 15: Steven Alan's men's and women's fall 2009 and previous season collections are on sale for up to 80% off retail. Steven Alan's signature cotton shirts are priced to fly: $65 for men (reg. $168) and $55 for women (reg. $148). Other brands carried in the signature boutiques are also on offer, including $20 Sophomore women's graphic T-shirts (reg. $60), $90 Demylee cardigans (reg. $260) and men's $25 Generic Surplus high-tops (reg. $60). Cash and major credit cards accepted.

Siren Studios, 6063 W. Sunset Blvd., Los Angeles. 8:30 a.m. to 8 p.m. Thursday and Friday. 11 a.m. to 7 p.m. Saturday. 11 a.m. to 5 p.m. Sunday. stevenalan.com

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OPENINGS

Decadestwo Pop-Up at Post26 Friday: Melrose bastion of luxury consignment spreads its reach over the 405 to the Brentwood Country Mart. Owned by Cameron Silver and Christos Garkinos, Decadestwo offers 250,00 collectibles from celebrities' and stylists' closets including items from Marni, Prada, Rick Owens and Goyard. On Nov. 15, Post26 hosts Decadestwo's famed 300-pairs-of-shoes blowout featuring Louboutins, Marc Jacobs, Chanels and Manolos priced under $150.

225 26th St., Santa Monica. (310) 451-0950. 10 a.m. to 6 p.m. Monday though Saturday. 11 a.m. to 4 p.m Sunday. www.decadestwo.com

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EVENTS

Anna Getty book signing Wednesday: The actress, author and chef signs copies of her book, "Dreaming of a Green Christmas," at Environment Furniture at South Coast Plaza. The book suggests ways for families to reduce their carbon footprints and save money during the holidays without skimping on tradition. A quarter of the proceeds from book sales will benefit the Newport Mesa Unified School District. Hors d'oeuvres and beverages served. RSVP to (714) 557-3100.

3333 Bear St., Level 2, Costa Mesa. (714) 557-3100. 6:30 to 8:30 p.m. environmentfurniture.com

Albert Maysles at Barneys Tuesday: The "Grey Gardens" director is appearing at the department store to launch his signature Barton Perreira spectacles. Maysles is also taking photos with those wearing the exclusive eyeglasses ($365 sunglasses; $350 reading glasses) with $25 from each sale benefiting the Maysles Institute, which operates a summer film program for youths.

9570 Wilshire Blvd., Beverly Hills. (310) 276-4400. 5 to 7 p.m. www.barneys.com

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max@maxpadilla.com

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