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Quick Takes

'Jonas' gets another season

November 10, 2009|Denise Martin

Disney Channel has ordered a second season of the Jonas Brothers comedy "Jonas."

The show, a "Monkees"-style comedy centered on real-life brothers Kevin, Joe and Nick Jonas, averages a respectable (but not "Hannah Montana" or "Wizards of Waverly Place" big) 3.4 million viewers on Sundays, topping the demographics of ages 6 to 11 and 9 to 14 in its 8:30 p.m. time slot.

"Jonas" was originally meant to create a Saturday-night destination for Disney Channel, premiering to 4 million viewers in May, but ratings tumbled in its second week and the show was quickly moved to Sundays, where it has become a modest hit for the network.

Still, the Jonas Brothers mean big business for Disney: They are in the middle of a world tour, which they are recording into a short-form reality series set to premiere on Disney next year; they'll star in the network's sequel to the TV movie "Camp Rock" that is due out next summer and titled "Camp Rock 2: The Final Jam"; and they're signed to Disney's Hollywood Records (the band's most recent album, "Lines, Vines and Trying Times," debuted at the top of the charts.)

-- Denise Martin

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