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Vegas is gambling on CityCenter

LAS VEGAS

Never mind the recession -- the glittering complex, with its chic hotels, dining and shops, is seen as the start of the 'new,' urban Sun City.

November 29, 2009|By Jay Jones

Reporting from Las Vegas >>> — Even along the Las Vegas Strip, where extravagance and overindulgence are the norm, people are wondering this about the new CityCenter project: Has it blown the lid off the definition of "over the top"?

"My first impression was, 'This was either completely crazy or the greatest project in the world,' " said Daniel Libeskind, the renowned architect who designed the exterior of the project's Crystals retail center.

"It turned out to be the latter," Libeskind said as he wandered through CityCenter, the $8.5-billion behemoth of hotels, private residences and super-chic retail that begins its debut this week. Conceived well before "recession" became a household word, CityCenter is touted as the largest privately funded construction project in North America.


Square feet: 18 million

Construction cost: $8.5 billion

Hotels (three set to open in December): 4

Total rooms opening in December: 5,891

Total hotel rooms when completed: 6,291

Spas: 4

Restaurants, lounges and bars: 42

Casino (150,000 square feet): 1

Residences: 897


Almost as important as the enormousness of it, the project represents a turning point as Vegas leans away from themed resorts and instead focuses on creating a welcoming environment amid a metropolitan hubbub.

"It's a re-branding of the whole idea of Vegas," said Libeskind, among the many top-tier architects whose touches you can see throughout CityCenter.

During the planning of CityCenter, its developers, the gaming gurus at MGM Mirage, traveled from Chicago to Shanghai and from Denver to Dubai to try to capture the essence of the urban vibe.

"That kind of energy is what we've tried to harness," said Sven Van Assche, vice president of the MGM Mirage Design Group. "We really had to think outside of our own box. . . . This is a whole new ballgame we're playing in."

The 67-acre property is full of parks and plazas lining broad boulevards in the heart of the complex. Sculptures from such world-class artists as Maya Lin (the Vietnam Veterans Memorial) and Claes Oldenburg and Coosje van Bruggen add to the metropolitan mood.

In recent months, however, the mood hasn't been as frenetic as it once was. Visitors haven't forsaken Vegas, but they haven't embraced it with the same fervor, either. Although September's visitor count rose more than 4%, thanks largely to more traffic from Southern California, it followed 17 straight months of declines. Gaming revenues through September were down 12% year over year in Clark County.

Far from ignoring the bad news, MGM Mirage Chief Executive Jim Murren thinks CityCenter is a giant life preserver for southern Nevada.

"I can't think of a better time to launch the most important development in the state's history," he said. "It's a gift to the community . . . at a time when the community needs it."

Here is a look at the components of CityCenter. The first set of room rates contains introductory offers; the second set, researched in mid-November, reflects the lowest rates available for Jan. 16, a three-day weekend for many.

Vdara

Dec. 1

Vdara will be the first property to open at CityCenter. This 57-story hotel is at the back of the development, just a few steps from the northern lobby of Aria Resort & Casino and linked to Bellagio by a covered walkway. Gaming- and tobacco-free Vdara will likely appeal to those who want the feel of Vegas without the noise and smoke.

Vdara's 1,495 suites, from 500 to 1,650 square feet, all with full kitchens, are available to rent by the night or to purchase.

The hotel, which has a bright, contemporary feel, features the standard Sin City amenities, including a pool and an 18,000-square-foot spa on two levels.

Silk Road, its ground-floor restaurant, will evolve throughout the day from a quiet place for coffee and a croissant in the morning to a full-service restaurant for lunch and dinner to a hip nightclub during the wee hours. Some guests will recognize the hotel's executive chef, Martin Heierling, from Sensi, his restaurant next door at Bellagio.

2600 W. Harmon Ave.; (866) 745-7767, www.vdara.com. Opening specials from $129; Jan. 16 weekend from $229. Purchase prices begin at $443,000.

Crystals

Dec. 3

The eye-catching Crystals, a shopping and entertainment district that fronts Las Vegas Boulevard, features A-list stores, said general manager Farid Matraki.

"God knows that Las Vegas doesn't need another mall, so Crystals is going to be a very, very unique destination," Matraki said.

Its half-a-million square feet will feature the boutiques of such designers as Roberto Cavalli, Carolina Herrera and Ermenegildo Zegna.

"Even if you don't want to go to Lanvin [opening in 2010] and buy an $800 T-shirt, you still can come here," Matraki said. "You still can eat. You still can people-watch."

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