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Wal-Mart to offer prepaid cellphone service

Its Straight Talk plan could save a cellphone user more than $500 a year, the company says.

October 15, 2009|Melissa Rohlin

Wal-Mart Stores Inc., intensifying competition in the low-cost mobile service market, said Wednesday that it would begin selling prepaid cellphone service starting at $30 a month.

The Straight Talk service, which will include an unlimited calling plan for $45, will be available for purchase at more than 3,200 Wal-Mart stores nationwide beginning Sunday.

The $30 monthly plan includes 1,000 minutes, 1,000 texts, 30 megabytes of mobile Web access, nationwide coverage and 411 calls at no extra charge. With the average U.S. adult spending $78 a month for 1,000 minutes, the plan could save a user more than $500 a year, Wal-Mart said.

The $45 monthly plan includes unlimited minutes, unlimited texts, unlimited mobile web access, nationwide coverage and unlimited 411 calls.

Straight Talk was developed with TracFone Wireless.

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melissa.rohlin@latimes.com

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