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Target enters online price war on books

The retailer says it will offer some of this season's most anticipated book titles at $8.99, with free shipping, matching moves by Walmart.com and Amazon.com.

October 20, 2009|Associated Press

Target Corp. has leaped into an online price war on books expected to be top sellers.

The discounter said Monday that it would offer some of this season's most anticipated book titles at $8.99, with free shipping, matching moves by Walmart.com and Amazon.com.

Minneapolis-based Target said the price applied to preorders on Target.com of such books as "Breathless" by Dean Koontz and "Under the Dome" by Stephen King.

The battle started Thursday, when Wal-Mart Stores Inc. said its website would charge just $10, with free shipping, for various upcoming hardcover releases. Amazon.com, the largest online bookseller, quickly matched that move.

The battle intensified Friday as Wal-Mart and Amazon cut the sale prices to about $9.

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