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Barnes & Noble unveils an electronic book reader

The 'nook' will let users lend their books to their friends for up to 14 days and has gray-scale and color screens. It is priced at $259 and will compete against the Sony Reader and Kindle.

October 21, 2009|Alex Pham

Barnes & Noble Inc., looking ahead to the next chapter in digital publishing, took the wraps off an electronic book reader, dubbed "nook."

Anyone who has read Dr. Seuss' "One Fish Two Fish Red Fish Blue Fish" will recall Theodor Geisel's Nook who took a look at the book on a hook.

For Barnes & Noble's $259 device, the hook is its ability to let users lend their books to their friends for up to 14 days at a time.

The second hook: The nook marries a gray-scale E Ink screen, which is standard with other digital readers such as the Sony Reader or the Kindle, with a separate color touch screen below the E Ink display.

As with the Kindle and the upcoming Sony Daily Edition, nook lets shoppers browse and buy books, newspapers and magazines wirelessly, and without a computer, via AT&T's cell phone network.

The New York bookseller said it would start distributing the device in November.


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