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Limited Brands cuts sales forecast

October 27, 2009|Times Wire Reports

Limited Brands Inc., owner of the Victoria's Secret chain, fell in late trading after cutting its forecast for this month's comparable-store sales.

Limited fell $1.82, or 9.3%, to $17.67 after the end of regular trading. The shares closed up 27 cents at $19.49 and have gained 94% this year.

October sales at stores open at least a year will decline by a percentage in the low to mid single digits, Columbus, Ohio-based Limited said.

The retailer, which had predicted comparable-store sales would be about unchanged, didn't provide a reason for the revised forecast.

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