It seemed edgy when Microsoft Corp. said it would team with "Family Guy" creator Seth MacFarlane on a variety TV show airing next month.
The software giant was going to be the only advertiser on the show and would collaborate with MacFarlane and his partner, Alex Borstein.
The pair would write jokes and skits into the show that would promote the Redmond, Wash., software maker's latest operating system, Windows 7, which came out last week.
Now comes word that Microsoft has pulled out. Apparently "the content was not a good fit," according to a statement the company released Monday.
"We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show it became clear that the content was not a fit with the Windows brand," the statement said.
The show will go on, Microsoft said, but without its help.