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Toys R Us to open FAO Schwarz boutiques in stores

The giant toy retailer, which bought FAO Schwarz in May, will also relaunch the high-end brand's website and publish its holiday catalog.

October 27, 2009|Associated Press

Toys R Us Inc. will open FAO Schwarz boutiques in 585 of the retailing giant's stores in time for the holidays.

The company, which bought FAO Schwarz in May, also is relaunching the high-end brand's website. FAO Schwarz has two stand-alone stores, one each in New York and Las Vegas.

The boutiques, which are to open starting Sunday, will offer toys ranging in price from $2.99 to $64.99, including FAO Schwarz's annual holiday ornament and collectible stuffed teddy bear.

Privately held Toys R Us also is publishing FAO Schwarz's holiday catalog, featuring such exclusive toys as a Steiff Karl Lagerfeld Teddy Bear, which wears designer clothing, for $1,499.99.

Toys R Us operates more than 1,550 stores worldwide, including 848 in the U.S.

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