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U2 a hit on YouTube

The website is expecting its streaming video of the band's Rose Bowl show to produce big numbers when a final tally of viewers is released as early as today.

October 27, 2009|Todd Martens

U2's concert at the Rose Bowl shattered attendance records at the venue as more than 100,000 people, including Rose Bowl staff, took in the band's Southern California stop on its 360 Tour, according to the venue's general manager, Darryl Dunn. Yet the number of fans who watched the concert online probably dwarfs that tally.

Final figures aren't in yet from Google-owned YouTube, which streamed the concert live, but the page housing the concert has received close to 7 million "channel views."

A YouTube spokesman expects to have viewership numbers today, but does note that the concert was the top global-trending topic on Twitter while it was streaming. The promotional clip advertising the concert received 2.7 million views.

U2's Rose Bowl event is the second major concert aired online in recent months. On June 1, Hulu broadcast a Dave Mathews Band appearance a day before the band released its album "Big Whiskey and the GrooGrux King."

Best Buy senior music purchaser Chris Smith isn't expecting a noticeable bump in sales for U2's new "No Line on the Horizon" CD from the stream, as the retailer hasn't necessarily witnessed a correlation between YouTube content and retail sales.

But Nielsen SoundScan tracks data through Sunday evening, and the final data may not be reflected on this week's chart.

The album did, however, receive a one-day boost on iTunes, albeit a relatively minor one, according to data from Big Champagne. The album jumped from No. 68 to No. 59.

"No Line" has crossed the 1 million sales mark, according to Nielsen SoundScan. It sold about 4,000 copies last week, its 33rd week on the chart.

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todd.martens@latimes.com

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