Suddenly, America digs farming

Farming, which many city folk once associated primarily with children's books and distinctive if not entirely flattering tan lines, is suddenly in vogue. Never mind that most of the food we eat comes not from cozy acreages reminiscent of the setting of "Charlotte's Web" but from big corporate operations. Never mind that census data tell us that fewer than half of family-run farms show a positive net income (in other words, most farmers need day jobs). Even though farming no longer quite makes it as "a way of life," it's somehow become the next best thing (or maybe an even better thing): a lifestyle.

Perhaps it started with last year's reality dating show, "Farmer Wants a Wife," which spent eight weeks assaulting viewers with footage of low-rent Carrie Bradshaws chasing chickens in an attempt to win the heart of an improbably chiseled Missouri farmer. That show didn't exactly achieve "Bachelor"-level ratings, but a few weeks ago, when the Huffington Post featured a photo gallery of "hot organic farmers," the response was so overwhelming that it did yet another spread. From a pallid hipster growing organic vegetables on a Brooklyn rooftop to a strapping Californian whose specialty lettuce crops are bathed in golden sunlight, the photos suggest that running a farm -- at least the kind that appears far removed from pesticides, corporate contracts and furtive meth-cooking in abandoned barns -- is very similar to modeling for the Sundance catalog.

"We think organic farmers are rock stars and heroes," the site says. "And nothing is sexier than someone who likes to get dirty and supports the great food revolution."

Readers are encouraged to vote on their favorite farmer. The front-runner as of this writing: a sweet-looking young Vermont woman leaning over a produce-filled truck bed in very short shorts and a tank top that might reveal more of her anatomy than she perhaps intended. Forget rock star: Farmers are so hot they could date rock stars.

But no reality show or Internet photo gallery can compare with the most unexpected Internet craze in recent memory: FarmVille. Launched on Facebook last June by the video-game developer Zynga, the social game now has nearly 60 million users, making it the most popular game on Facebook and, according to Zynga, the fastest-growing social game of all time.