Seeking to capitalize on the teen vampire movie craze it launched last year, Summit Entertainment will re-release its original "Twilight" movie Nov. 19, hours before the midnight debut of its highly anticipated sequel, "The Twilight Saga: New Moon."
Summit is in talks with U.S. theater operators about how many screens they will make available, for a single night, to show the picture. The studio said some theaters would sell tickets for "Twilight" at a reduced price. A person familiar with the plan said other theaters might charge full price.
Nonetheless, "Twilight" is expected to play in many of the same venues that will show "New Moon," opening Nov. 20.
Released last year, "Twilight," the first film based on Stephenie Meyer's bestselling teen book series, became a runaway hit in theaters and on DVD. The modern-day vampire tale, directed by Catherine Hardwicke and starring Kristen Stewart and Robert Pattinson as chaste lovers, generated $383.5 million in worldwide ticket sales and has been this year's No. 1 DVD, selling about 8 million units in the U.S. and Canada alone.
Summit said it was undertaking the unusual re-release of "Twilight" to satisfy demands by fans who wanted to see the movie again on the big screen. But potential double ticket sales from both "Twilight" and "New Moon" would also be a financial benefit to Summit, which bankrolled and distributes the movies, as well as theater owners.