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L.A. boutique Satine moves to bigger digs on 3rd Street

The new spot across the street has more floor space, changing rooms and parking.

September 06, 2009|Max Padilla

Satine has expanded its retail presence on 3rd Street in Los Angeles, moving to a larger location across from the original storefront.

The new store, housed in a former restaurant, opened Friday. It's nearly 4,000 square feet -- three times the size of the former space. Proprietor Jeannie Lee says Satine simply "outgrew" its shell: "The racks were way too packed." The new boutique adds more changing rooms along with eight more parking spaces in the back.

The new Satine continues the old location's unique "ultimate closet" layout, placing luxe accessories from Lanvin and Alaia next to established local names such as Jenni Kayne, Magda Berliner and Kimberly Ovitz. The outsize boutique also devotes more space to up-and-coming L.A.-based lines including Seneca Rising, Miss KK, Modern Lovers and Society for Rational Dress.

Lee plans to introduce five new pieces a month from the boutique's private-label collection, starting with a $395 silk jumpsuit and $495 faux-leopard coat for fall.

A special area of the new Satine, marked by black and white tiles, will be dedicated to new lines such as A.L.C., designed by Andrea Lieberman, who formerly styled Gwen Stefani. (The A.L.C. collection runs from $120 for T-shirts to $350 to $650 for dresses.) Lee says collections such as A.L.C. exemplify Satine's winning strategy of mixing affordable high-fashion pieces that can be worn for more than one season with standout high-ticket items from luxury brands such as Dries Van Noten.

The centerpiece of the new store is a blue staircase that leads to an upstairs gallery, used for trunk shows and art installations. Artist Eamon Ore-Giron will inaugurate Satine's gallery with an installation featuring old records and cut-out album sleeves.

Lee is optimistic about expanding her business on West 3rd Street, which has thinned out recently with many retailers closing up shop.

"Third Street is still under the radar," Lee says. "If you walk up and down it, there are still mainly independent businesses. Robertson is very corporate and shiny, and that's not where Satine belongs."

8134 W. 3rd St., Los Angeles. (323) 655-2142. 11 a.m. to 7 p.m. Monday to Saturday. Noon to 6 p.m. Sunday.

www.satineboutique.com

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EVENTS

Kenny Scharf at Movado Thursday: Movado throws a reception for artist Kenny Scharf to unveil his six watches for the Swiss timepiece maker. Scharf, a New York painter inspired by sci-fi and cartoons, will meet guests. The limited-edition timepieces (only 100 were made in each style) are available for $695 each or $3,495 for all six. Gift given with all purchases that evening only.

3333 Bristol St., Costa Mesa. (714) 545-2230. 6:30 to 8:30 p.m.

www.movado.com

Harveys Open Canvas Launch Party Friday: Harveys, maker of seat belt woven handbags, is launching the Intro Art and Fashion Design Competition with an event at which guests can meet contest judges and demonstrate their art skills on canvas, using pens by party sponsor Sharpie. The art competition began Friday and ends in November when three contenders are selected to mount art exhibits at Harveys and have their designs go into production on a seat belt bag. Among the judges who will attend the party are Harveys founders Dana and Melanie Harvey, Tarina Tarantino and Paul Frank. Buy a bag from Harveys' fall collection ($50-$300) at the party and get a DIY beer koozie and a special Sharpie.

7955 Melrose Ave., Los Angeles. (323) 798-9000. 7 to 11 p.m.

www.seatbeltbags.com

J Brand Trunk Show Saturday: Madison invites shoppers to preview J Brand's fall-winter collection, including the top-selling low-rise leggings ($145). Champagne will be served.

100 Promenade Way, Westlake Village. (805) 496-9191. 3 to 6 p.m.

madisonlosangeles.com

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max@maxpadilla.com

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