Advertisement
YOU ARE HERE: LAT HomeCollectionsShoppers

Business Briefing

Consumer Goods

P&G shifts tactics to woo the frugal

September 11, 2009|Times Wire Reports

The world's largest consumer products maker is finding that "new and improved" is still good, but "lower price" is working better.

The Procter & Gamble Co., a bellwether of consumer spending, has shifted tactics in the chase for bargain-hunting shoppers with price cuts, promotions emphasizing value, and even a shake-up of its famed laundry business.

P&G executives predicted sales would start bouncing back this fall in part because of price cuts and promotions.

Advertisement
Los Angeles Times Articles
|
|
|