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Meghan McCain speeds ahead

ON THE MEDIA

The blogging, tweeting, one-woman sensation is cutting a wide swath across the media landscape.

September 16, 2009|JAMES RAINEY

Last week Meghan McCain spent two days chattering with the ladies of ABC's "The View." Today she's scheduled to talk about hair extensions on the CW's "The Tyra Banks Show." And this hour, and seemingly every hour, Sen. John McCain's daughter tweets away, gabbing with members of her "Twitterfam" about her hopes for a better dating life and for more flattering photos of her rear end.


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This woman-child, just out of college, would build a solo media conglomerate and claim a role as a spokeswoman for a new GOP, based mostly on pluck, her name, good cheer, her name, sass and, did I say, her name?

Shouldn't I be disgusted? Why can't I get more disgusted?

Because no amount of mewling is going to prevent the news and talk show world from creating personalities out of the children of the rich and powerful. (See Chris Cuomo, Eleanor Mondale and -- debuting Friday on NBC's "Today" -- education correspondent Jenna Bush Hager.)

More importantly, we should abide Meghan McCain, at least for now, because she has tried to do some good, and tell at least a few small truths, on her initial orbit through the media firmament.

Giddy girl-gab notwithstanding, McCain is one of the few voices in the Republican Party to speak out against the extremists who lately have been spinning out dark conspiracy theories about the fate of the nation. She has called for a more civil public discourse.

The 24-year-old Columbia University graduate, who spent much of the presidential campaign on the road with her father, has the good and bad fortune of ready access to a broad audience.

Bill Geddie, executive producer of "The View," said audiences find it refreshing that the pro-gay marriage, pro-gun rights McCain doesn't fit into the left-right categories that have become cable television staples.

"I don't know what sort of career she has in mind," Geddie said. "But she has a sort of irreverent tone that works well with young people. I think she has a great future in some sort of media."

Marcy McGinnis, former senior vice president for news coverage at CBS News, said she sees McCain still casting around for her niche -- one minute the gal pal oozing fashion opinions, the next the moderate political commentator.

"Meghan is an interesting personality and fun," said McGinnis, now a journalism professor at Stony Brook University in New York, "but I just think she has some growing up to do."

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