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For many, health policy jargon is clear as mud

Deductibles. Out-of-pocket. Point of claim. Jargon flummoxes patients and experts alike. Moves are afoot to make it easier to understand.

September 21, 2009|Harris Meyer | Kaiser Health News

Neil Dukas knew little about health insurance because he had always been healthy. When he and his wife bought a high-deductible policy in 2008, he didn't know the difference between a deductible and an out-of-pocket limit. He simply assumed that when he needed care, the insurer would cover it.

But when he injured his knee in July 2008, Dukas, 50, a professional writer in Larkspur, Calif., discovered how difficult it can be to understand and use insurance benefits and get clear, reliable information from an insurer. He also learned how much time and effort it can take to sort through the paperwork.

A key test was held up because of communications difficulties, delaying treatment. Months later, Dukas is still trying to resolve issues with his insurer, Anthem Blue Cross.

Many Americans encounter similar problems.

Insurance industry critics say some insurers intentionally make their policies and procedures confusing, and some policy experts believe Congress should require standardized plan information as part of any overhaul of the health system.

The Senate Health, Education, Labor and Pensions Committee's health reform bill would require insurers to meet new standards for honesty and transparency in marketing materials, forms and benefits information provided to plan members. An amendment added by Sen. Christopher J. Dodd (D-Conn.) would encourage states to establish consumer assistance offices, and fine insurers that failed to communicate with consumers in plain English.

Increasingly, however, health plans are recognizing the problem and making better communications a priority. Some, including CIGNA, are eliminating industry jargon from all verbal and written communications with members. A few have developed websites that allow members to estimate costs ahead of time.

Dukas' story illustrates the range of frustrating problems that can arise in the absence of such efforts.


Baffling statements

His first experience with Anthem occurred when his doctor told him to get the insurer's authorization for an MRI scan needed to diagnose his knee injury. Dukas says an Anthem representative told him on the phone that pre-authorization wasn't needed because the test already had been "reviewed at point of claim" -- jargon Dukas didn't understand.

For four days, in severe pain, Dukas went back and forth on the phone between Anthem and his doctor, who insisted on getting pre-authorization to ensure reimbursement. Dukas finally paid the doctor the full cost of the MRI, $1,118, putting it on a credit card. The test showed a torn ligament, for which Dukas underwent surgery.

Over the following months, Dukas kept calling and writing Anthem about reimbursement for the MRI, he said. And he was baffled by the dozens of pages of benefits statements that Anthem sent him for the thousands of dollars of care he had received, much of which would come out of his pocket because of his high deductible. He says it took him "an unbelievable number of phone calls" to match those statements with the doctors' bills.

"If you get lucky, when you call you get someone attentive and concerned," he said of his experience with Anthem. "But more often than not it's someone who has a script, and you have to keep repeating yourself."

An Anthem spokeswoman declined to comment on Dukas' case. But she said that miscommunications or delays "occasionally" occur, and that Anthem apologizes for any inconvenience to members.

Even insurance experts say they often have trouble figuring out how to select a health plan, use the benefits, choose a doctor, calculate out-of-pocket costs, resolve disputes and find ways to save money. "I have a hard time with this stuff," said Janet Ohene-Frempong, a Philadelphia consultant who works with health plans on their consumer communications. "It's daunting at best."

Wendell Potter, a former health insurance communications executive, told a Senate committee in June, "There are many ways insurers keep their customers in the dark and purposely mislead them." Insurers, he said, "make it nearly impossible to understand -- or even to obtain -- information [consumers] need."

Making matters worse, large numbers of consumers lack sophisticated reading and number skills. Add to that the growing population of immigrants with limited English language ability, and you have a "perfect storm" for healthcare, said Dr. Ruth Parker, a medical professor at Emory University.

A 2008 survey by eHealth Inc. found that 77% of Americans don't comprehend health insurance terms. "One of the mistakes plans make is assuming people understand all the terms and language," said Judith Hibbard, a health policy professor at the University of Oregon who has extensively studied healthcare communications. "They don't, and many people aren't interested in learning them."

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