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Business Briefing / Beverages

Starbucks hands out Via samples

September 30, 2009|Times Wire Reports

Starbucks Corp. began handing out tens of thousands of free samples of its latest product, hoping to persuade consumers to try what many see as a down-market drink -- instant coffee.

Nearly eight months after Starbucks began selling its Via instant coffee in Seattle and Chicago, the Seattle company began offering the dissolvable drink to the rest of the country and in its Canadian stores.

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