"Over the next six months you're going to see some of our best brands coming out as casual online games and digital downloads across multiple platforms, and you'll see a handful of retail releases," Wilson said.
Atari also is aggressively licensing its original logo for a slew of items including bags, hoodies and wallpaper. Wilson, who is overseeing the effort, said the company is "staying out of the tchotchke business."
But, as well-known brands such as Playboy have learned, the strategy carries risks.
"Trying to sell retro Atari may say to people that you're consumed with your past and not focused on your future," said Helen Gould, a director of verbal identity for brand-consulting firm Interbrand.
Licensing throws off a small but stable source of revenue that Atari very much needs, however, and could let the company enjoy some riches from its intellectual property much like superhero giant Marvel Entertainment, acquired by Disney last year for $4.3 billion.