As one who buys his books through Amazon, he can't imagine anyone paying a bookstore markup, unless they have some special incentive. "What if they just sold the book at zero markup and then offered consumers the option to donate a few dollars to keep the store running (it worked for Radiohead after all)?" he wrote in a recent post on his Goodreads blog.
That reference to the British band that sold its own album, telling fans to pay what they thought was fair, doubtless would appeal to some nouveau publishers. But it's the kind of suggestion that fries people who have been making and selling books for a long time. They want the Web triumphalists to give a little credit to the enormous time, effort and expense they put into nurturing, editing and promoting writers.