You may know Roll better as the former owner of the collectibles firm Franklin Mint and as the purveyor today of Fiji Water. That's the paragon of conspicuous consumption marketed on the theme that it's socially responsible to import your bottled drinking water from an idyllic Pacific island where only about half the population has access to protected water sources, and where the government is a military junta whose disdain for civil liberties wouldn't raise eyebrows at a conference of Mideast oil sheikdoms. The Resnicks hang with green activists such as Barbra Streisand and Laurie David, so no one examines their marketing too closely.
Roll International hasn't played an entirely positive role on water issues in the Central Valley. Back in September, Stewart Resnick insinuated himself into the question of whether the severe drought in the region should be blamed on environmental restrictions designed to help revive fisheries and river habitats.
This fatuous fish-vs.-people controversy had been ginned up with the help of experts like TV commentator Sean Hannity and Rep. Tom McClintock (R- Thousand Oaks), whose goal was to pin the drought not on Mother Nature but on the "environmental left."
In a letter to Sen. Dianne Feinstein (D-Calif.), Resnick accused federal agencies of "sloppy science" in imposing those restrictions. He demanded a new scientific study.