Fashion's symbiotic relationship with the entertainment industry came into a little clearer focus this week with the announcement that Star Avenue Capital had acquired a majority interest in Los Angeles jeans maker J Brand.
Star, based in Century City, is part of a partnership that includes New York private equity firm Irving Place Capital and Century City talent agency powerhouse Creative Artists Agency.
This is the first deal for Star, which was founded last year.
Star will be able to provide resources to help the 5-year-old denim company grow.
Does that mean we're going to start seeing J Brand jeans adorning the backsides of CAA's famous clientele -- which includes Drew Barrymore, Cameron Diaz and David Beckham -- or popping up in affiliated film and TV projects ("Sisterhood of the Traveling Premium Pants," perhaps)?
The answer is, kind of.
"Sure, [CAA] will do all the logical product placement where it makes sense," Star Avenue Capital's managing director, Mark Genender, said. "But the key thing is that premium denim responds well to media, and this is all about media activation; CAA has multiple ways [to do that]."