Grupo Televisa is getting into the wireless market.
The world's largest Spanish-language broadcaster on Monday agreed to buy a 30% stake in the Mexican unit of mobile carrier NII Holdings Inc. for $1.44 billion in cash.
Televisa said it would have the option to acquire an additional stake of 7.5%. The companies will be able to collaborate on telecommunications and entertainment services.
Televisa is seeking a mobile-phone and wireless Internet service to add to the video, Web and home-phone plans it offers through three Mexican cable TV carriers. The company aims to take more customers from Telefonos de Mexico, the nation's largest land-line phone company, which doesn't sell wireless or TV service.