LATEST: A new Bliss spa opens with the W Hollywood hotel on Thursday. (Bliss )
While Hollywood gets its long overdue makeover, you can join in by getting pampered at Bliss spa, which is scheduled to open in the new W Hollywood on Feb. 4.
Launched by Canadian Marcia Kilgore in New York's SoHo in 1996, Bliss is considered a pioneer in making day spas chic and fun instead of clinical. Now with nearly 22 locations worldwide, Bliss gives treatments silly names -- Quadruple Thighpass for an anti-cellulite treatment -- and conducts tongue-in-cheek promotional campaigns. Bliss Spa at the W Hollywood launches with billboards proclaiming: "For a good time call 877-to-bliss."
Now owned by spa operator Steiner Leisure, Bliss is integrated into the W Hollywood, with a reception and boutique area off the hotel's second-level "red carpet" entrance. The 7,000-square-foot, blue-hued Bliss spa occupies the hotel's fourth floor, featuring a VIP nail area with flat-screen TVs and a conveyor belt for beverages; a ladies' lounge with makeup stations; saunas and steam showers; and aesthetician and massage treatment rooms.
Because Bliss is in a hotel, patrons can book a massage poolside, on the VIP decks or even on the balcony of the soon-to-open Drai's nightclub.
Since it's a stone's throw from the Kodak Theatre, Bliss at W Hollywood will focus on red carpet preps, including the popular Triple Oxygen Treatment ($160 for 75 minutes) and the Youth as We Know It ($185, 60 minutes), with an anti-aging mushroom enzyme peel. New treatments include the Best of Skintentions ($120, 60 minutes), which features exfoliation, extractions and an individual treatment mask. The spa also performs microdermabrasion.
"Everything in Hollywood is about face -- image and presentation," says Glenn Dellimore, Bliss at the W Hollywood's general manager. "But it's Hollywood without the snobby attitude."
The spa also will offer the latest in mani-pedi treatments, including trendy Minx appliqués, and the "manly-cure" men's manicure ($25).
Massages, scrubs and slimming treatments include offerings such as the Carrot and Sesame Body Buff scrub treatment ($165, 90 minutes), the Fatgirlslim heated wrap ($150, 75 minutes) and the Blissage 75, a "tension-taming" massage for knotty muscles ($150, 75 minutes).
And, of course, no Bliss would be complete without a complimentary brownie bar featuring some made with Champagne, including one flavored with Veuve Clicquot.
6250 Hollywood Blvd., Los Angeles. (877) 862-5477. 9 a.m. to 9 p.m. daily.
Found By: This new vintage store opened recently, stocking goodies including dresses, blouses, jumpsuits, trousers, leathers and furs. Prices range from $40 for a scarf to $250 for a winter coat.
620 1/2 N. Doheny Drive., West Hollywood. (310) 888-2868. 10 a.m. to 6 p.m. Tuesday through Friday. 11 a.m. to 7 p.m. Saturday and Sunday.
Beauty Collection Today through Jan. 31: New Malibu Country Mart stores featuring a full-service salon and beauty store opens with a "Beauty and the Beach" special offer of 20% off all brow services.
3900 Cross Creek Road, Malibu. (310) 317-0117. 10 a.m. to 7 p.m. Monday through Saturday. 11 a.m. to 6 p.m. Sunday.
Carolina Herrera Trunk Show Thursday and Friday: Saks Fifth Avenue presents the Carolina Herrera spring collection with informal modeling from 1 to 3 p.m.
9600 Wilshire Blvd., Beverly Hills. (310) 275-4211, Ext. 5482. 10 a.m. to 5 p.m.