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Shopping: Zanerobe sportswear comes to L.A.

The Sydney, Australia, company brings its T-shirts, tanks and boardshorts to LASC in West Hollywood.

July 04, 2010|Max Padilla, Special to the Los Angeles Times

Zanerobe, the University of Sport, brings beachy Australian style to these shores this year with a sportswear collection for men, women and children based on weekend basics such as T-shirts, tanks and boardshorts.

In 2002, Jonathan "Jono" Yeo, 35, and Leith Testoni, 33, founded Sydney-based Zanerobe after wagering over beers that they could make a shirt better than a "hideous" striped button-down that some guy paraded in front of them at a neighborhood pub. Yeo and Testoni named their fledgling collection Zanerobe, a combination of the name Zane – a nickname Testoni wished he had – and "robe" from "garde-robe," which is French for wardrobe. Since neither Yeo nor Testoni had a design background – both worked in financial institutions — they tested the design waters with graphic T-shirts, which caught on Down Under.

In the last eight years, Yeo and Testoni have expanded Zanerobe from T-shirts to denim, suits, swimwear and accessories. In 2009, they launched women's and children's collections. In August, Yeo and Testoni plan to introduce a Zanerobe eyewear collection based on classic styles such as aviator sunglasses that will be available for purchase on the brand's website.

Zanerobe's graphic T-shirts have a vintage European sports team feel with faux slogans in French, Italian, Spanish and Latin. This season, a T-shirt featuring the graphic "IIFA" (a kind of riff on FIFA that stands for the fictional Inter Italia Federecia Athletique) is a bestseller. Other popular styles recall classic U.S. collegiate fonts and slogans. The brand's T-shirts and boardshorts are $70; tanks are $50.

"Zanerobe is quirky and not too design-oriented," Yeo says, speaking by phone from Sydney. He says that the company uses vibrant color on its T-shirts to make them stand out. Zanerobe's graphics are done in-house by a six-person team. Yeo says that Zanerobe's sportswear is the opposite of what happens when big-name designers do casual and the result is "too cool for school when it's meant to be fun."

Zanerobe is available at LASC, 8592 Santa Monica Blvd., West Hollywood. (310) 657-2858. 10 a.m. to 9 p.m. Monday through Saturday; 10 a.m. to 8 p.m. Sunday.

http://www.zanerobe.com

OPENING

Four: New Melrose boutique has its grand opening this week, stocking labels that include Mark & James by Badgley Mischka, Fluxus, Fifteen-Twenty and Single. The new boutique has, of course, four lifestyle departments: 4 the Comfort, 4 the Spotlight, 4 the Success and 4 the Celebration.

8016 Melrose Ave., Los Angeles. (323) 944-0941. 11 a.m. to 7 p.m. Monday through Saturday; noon to 6 p.m. Sunday.

http://www.fourla.com

EVENTS

Garland Collects Trunk Show July 10 and 11: Garland Collects, the vintage division of Garland Collection, holds a summer trunk show at Ron Robinson Fred Segal displaying costume jewelry from the 19th and 20th centuries. Baubles are by legendary jewelry designers such as Hattie Carnegie, Stanley Hagler, Kenneth Jay Lane, Pierre Cardin, Chanel and Yves Saint Laurent. Prices range from $200 to $2,000.

8118 Melrose Ave., Los Angeles. (323) 651-1800. Noon to 6 p.m.

http://www.garlandcollection.com

SPAS AND SALONS

Marc Edward Skin Care: Marc Winer opened his renovated and expanded skin-care salon July 1 with two new treatment suites plus an elegant lounge and retail area. To celebrate Marc Edward's new look, all skin-care services will be 20% off through July 31. Prices before the discount start at $155 for microdermabrasion and oxygen therapy treatment facials and go up to $775 for a Cosmelan peel.

7985 Santa Monica Blvd., West Hollywood. (213) 705-8899.

http://www.marcedwardskincare.com

Allen Edwards Ride and Style July 25: Book early to get a $25 haircut with style and blow dry (and avoid the $10 entrance fee to the Ride and Style exotic car and bike family festival) on July 25 with all of the proceeds donated to Autism Care. Admission without haircut is $10 for adults, $5 for children 10 and older and free for children younger than 10.

20855 Ventura Blvd. Woodland Hills. (818) 887-7330. 11 a.m. to 6 p.m. http://www.rideandstyleforautism.net

max@maxpadilla.com

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