Many of this year's winners have benefited from the Susan B. Anthony List, which plans to spend $6 million in the midterm elections.
The group has fashioned itself as a sort of conservative answer to Emily's List, which has long recruited, trained and funded Democratic female candidates. Openly borrowing from language rarely associated with Republican politics, Dannenfelser said she sees a "sisterhood" of conservative women.
Indeed, some say Republican women have lagged behind their Democratic counterparts because they have been shy about openly banding together — an approach sometimes derided as identity politics.
"I would like to see more women, but I want to see women who are pro-life conservatives and believe in the 2nd Amendment. If a man comes along and he is more conservative, then that's who I'd support," said Cecile Bledsoe, a state senator in Arkansas who recently lost her bid for the House in a Republican primary runoff. "I don't want this to be about gender."
Lynch, of the National Federation of Republican Woman, said her group encourages women to rely on other women for support. She also teaches them about the first rule of politics.
"A lot of the time you don't win the first time out of the box," she said.