In any case, a little sifting of publicly available information reveals that Spokeo Inc. is based on the second floor of a nondescript office building at 1010 E. Union St., not far from Pasadena City College. The company's phone number is (626) 396-9496.
Tang said he appreciated the privacy issues that I raised during our chat at Starbucks, and that he intends to put some thought to addressing them.
"There's still a lot that we need to do," he said. "We've created a sizable user community. We have to be more socially responsible."
He could start by asking people in advance if they want their personal information included in Spokeo searches, rather than making us go to the trouble of opting out. But something tells me the company's profit would vanish quickly.
In the digital age, let's face it, there's no money in doing the right thing.
David Lazarus' column runs Tuesdays and Fridays. He also can be seen daily on KTLA-TV Channel 5. Send your tips or feedback to email@example.com.