Former NFL defensive end Terry Crews has made 30 movies in the last decade and he has his own television series now with "Are We There Yet?" on TBS, but as he was munching on a steak salad at a Pasadena diner on a recent afternoon, he explained that fame is a fickle thing. "The people that recognize me, the ones that stop me on the sidewalk, it's because of that Old Spice commercial. I didn't know the meaning of viral before those commercials came out. I can't get away from those things."
FOR THE RECORD:
"The Expendables:" An article in Saturday's Calendar section about actor Terry Crews said that Crews' film "The Expendables" would be playing at the Los Angeles Film Festival. "Expendables" director Sylvester Stallone will be showing clips from the upcoming movie as part of a festival conversation at 8 p.m. Wednesday at Regal Cinemas L.A. Live. —
The quirky and unsettling commercials show the brawny Crews —- usually wearing just a towel — knocking down skyscrapers, riding a stuffed tiger or screaming his head off about Old Spice body wash. (One time, in fact, his head actually explodes, but don't worry, it's just a special effect.) The commercials are a weird sensation — they've been viewed more than 9 million times on YouTube (and the same nutty campaign has made a star out of the horse-riding Isaiah Mustafa). Adding to Crews' new-found ubiquity, he's also sharing the screen with Sly Stallone, Mickey Rourke and Bruce Willis in the all-star commando movie "The Expendables," which makes its premiere Wednesday at the Los Angeles Film Festival (and hits theaters in August).
The 41-year-old Crews shook his head, chuckled and took another bite of medium-rare. At this point in his strange Hollywood adventure, he will take fame and opportunity as it comes and will happily stare down conventional notions of credibility. "When I was filming the first Old Spice commercial I knew it was either going to be the best thing I had ever done or the absolute end of my career. But that seems to happen to me a lot and I kind of like it. All or nothing. If it's going to shut down, so be it."
After football, Crews, who is an accomplished illustrator, revived his dream of using his skills in the movie business — perhaps as special-effects artist — and moved to Los Angeles with his family just to be near the industry. He ended up doing bodyguard work and, as a lark, tried out for a television show called "Battle Dome," an "American Gladiators"-style knockoff, and he won the role of the wild-eyed villain T-Money.
That ridiculous duty led to more screen work and the movie titles could be strung together as commentary on Crews and his career: "The Benchwarmers," "The Longest Yard," "Harsh Times," "Get Smart," "Middle Men," "Gamer" and, now, "The Expendables." There's plenty of muscular, glowering actors but Crews has made his mark as the big man who can flip easily into broad comedy and winking irony. As Ice Cube, who once employed Crews as a bodyguard and then shared the screen with him in "Friday After Next," puts it: "Terry is the funniest muscle-bound man in America."
For black America, Crews is something of a franchise guy — he, his wife, Rebecca, and their five children even had their own realty show "The Family Crews," air for 11 episodes early this year on BET. The real breakthrough for Crews was playing the father role on "Everybody Hates Chris" for four years, a role that echoes now in TV's "Are We There Yet?," which premiered last week.
Crews was a fan favorite to carry on the Mr. T tradition in the new "A-Team" revival, but that role went to the younger Quinton "Rampage" Jackson, who did not get good reviews in the film and also took some heat for his slagging on acting in general and calling it "gay."
"He sounds like a kid talking, you know, really immature, but that's the nature of competitive sports too," Crews said. "The big guys are really insecure. They mad-dog people and find a persona to hide behind. I've done that. I'll tell you at some point you realize the toughest thing you go through is dealing with family, your wife and your kids. You can't call a timeout in real life. As for Rampage, he said he was going back to fighting, well, he did that and got his butt kicked. Now what's he going to do? Time to go back to gay acting I guess."