His hope was that Telebrands, which gets 90% of its sales from retail chains like those, would take Dry Cleaner's Secret under its capacious wing. "Wal-Mart and Target could double our product overnight," he said. (Khubani asked Heim to provide him later with some verified sales information.)
Then there were the in-betweeners. Intriguing products like the Alpha Pac, a shoulder harness to which you can clip up to four leashes, allowing you to walk your dogs while carrying grocery bags or wheeling a stroller, without being pulled off your feet when the hounds charge off after the nearest squirrel.
Head-scratchers also turned up, like the Pull4Green travel mug, which is supposed to supplant environmentally incorrect disposable coffee cups but uses disposable cardboard liners that resemble, well, disposable coffee cups. If that reminds you of the counterfeiter who made fake 20-dollar bills by snipping the "$20" off real twenties and gluing the bits to the corners of one-dollar bills, maybe you can figure out why Khubani didn't give it a thumbs up.
Khubani says he expects one or two items shown at the average Inventor's Day to move up to the test stage; only one in 10 that Telebrands tests, he says, is successful in the marketplace.