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Shopping: A day at the beach with Riviera Club

The casual menswear collection takes its look from Santa Barbara’s coastal lifestyle.

March 28, 2010|By Max Padilla, Special to the Los Angeles Times
  • CASUAL: Riviera Club's plain madras shirt and Milpas short.
CASUAL: Riviera Club's plain madras shirt and Milpas short. (Mike Russ )

Riviera Club has a vision: to distill Santa Barbara's refined beachy lifestyle in a menswear collection.

Joe Sadler, 30, Derek Buse, 28, and Greg Ullery, 27, founded Riviera Club in 2008 as a casual sun-drenched daywear line for men. At the time, Buse and Ullery were living in the coastal city, but currently the trio commutes between a studio in Santa Monica and one in Santa Barbara, going "wherever the better surf is," says Sadler, who is the line's creative director. (Buse handles sales; Ullery is chief operations officer.)

The trio chose the name Riviera Club because it sounds like a vintage brand. "And Santa Barbara is America's Riviera," Sadler says.

Riviera Club's collection is sewn in Los Angeles from mainly Japanese fabrics. This fall, the designers are introducing outerwear — inspired by "dry" ski clubs of the 1950s and 1960s, where skiers practiced on grass — along with knits, ties, blazers, sport coats, a suit chino and a "West Coast" pea coat, lighter than those worn in colder climates. Next spring, Riviera Club plans to introduce jeans and board shorts.

This season, Riviera Club is offering warm-weather madras plaid button-down shirts ($165), tailored work shirts ($175), Henleys ($80), logo T-shirts ($55) and ribbed cotton sweatshirts ($125) to pair with washed chinos ($149) and gingham shorts ($115). Key items are named after Santa Barbara-area landmarks — the Montecito, Anacapa and Milpas shorts; the Miramar crew; and the Rincon chino.

Riviera Club sells at Ron Herman in Los Angeles and K. Frank on State Street in Santa Barbara.

What's the best thing about operating a business from a local resort town? "We can lock the door to the office and get out and relax," Sadler says.

Ron Herman, 8100 Melrose Ave., Los Angeles. (323) 651-4129. 10 a.m. to 7 p.m. Monday through Saturday; noon to 6 p.m. Sunday.

http://www.rivieraclothing.com

Events

Unveiled: Bridal Style Revealed Sunday (March 28): Prospective brides and wedding planners are invited to this bridal block party on Melrose Place. Participating bridal couture designers are Vera Wang, Temperley London, Monique Lhuillier and Carolina Herrera. There are 45 vendors, including Kate Somerville Skin Care, Bacara Resort, Patina Wedding catering, Williams-Sonoma, The London West Hollywood, Bella Bridesmaid and TravelStore Platinum. Celebrity wedding planner Mindy Weiss will be a featured panelist on a discussion covering all things bridal. Entrance fee is $40. The Los Angeles Times is one of several media cosponsors.

650 N. La Cienega Blvd., Los Angeles. 11 a.m. to 4 p.m.

http://www.unveiledevent.com

Stella McCartney for Gap Kids Tuesday: The second round of the successful collaboration between the British designer and GapKids and BabyGap hits select Gap stores. For spring, Stella for GapKids and BabyGap features new styles: the frilly Anna blouse ($48), a boy's gingham zip jacket ($68), embroidered Western chambray shirts ($52), a Mercy crochet butterfly shift ($58) and the Stella embroidered dress ($68). Stella McCartney for GapKids also reprises some greatest hits from the debut collection: the unisex Pac A Mac foldable jacket ($48), superhero T-shirt ($28) and hi-top sneaker ($48).

For locations check http://www.gap.com

max@maxpadilla.com

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