Dear Karen: What is the most cost-effective means to design and manage an e-commerce site with digital downloads?
Answer: Design your site using free tools, such as WordPress, or membership sites such as WooThemes, which cost as little as $70 annually. "The great thing about WordPress is that you can plug in all kinds of cool and useful widgets, from polls to e-commerce," said Michael Weiss, chief executive at Imagistic. He recommends managing digital downloads with GetShopped.org or http://www.instinct.co.nz.
