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Sheraton Delfina Santa Monica Hotel sells for $102.8 million

Pebblebrook Hotel Trust, a Maryland real estate investment trust, buys the 310-rooom hotel from Regis Properties of L.A.

November 23, 2010|By Roger Vincent, Los Angeles Times

The Sheraton Delfina Santa Monica Hotel has been acquired for $102.8 million by a Maryland real estate investment trust.

Pebblebrook Hotel Trust said Monday that it bought the upscale 310-room hotel on Pico Boulevard and will spend an additional $9 million to refurbish the guest rooms and common areas. The 10-story inn was built in 1972 and expanded in 1984. It was remodeled at a cost of $11 million in 2005.

Pebblebrook bought the property from Regis Properties, an investment group headed by Los Angeles real estate developer and hotelier Brad Korzen. Korzen's Viceroy Hotel Group will continue to manage the Sheraton Delfina, Pebblebrook said.

Although the hotel industry has suffered in the recession, the Delfina's price of nearly $333,000 per room was no fire sale, industry consultant Alan Reay of Atlas Hospitality Group said.

"There is very strong buyer demand for good assets in choice locations," Reay said. "The Sheraton Delfina fits that bill."

The Westside Los Angeles hotel market is the strongest in the state, he said, with rising occupancy and room rates.

The Delfina was more than 80% occupied in 2009 at an average daily rate of $179, Pebblebrook said.

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