Introducing CulverLand — for a limited time only.
This newest attraction won't be confused with Disneyland, but it accomplishes the unlikely: creating a reason to celebrate Southern California traffic.
Both artwork and game, CulverLand occupies an 18-by-90-foot stretch of unfinished sidewalk in front of the Culver Hotel in Culver City.
Colored squares mark a rectangular path, with rules that riff on SoCal car culture and Candy Land, a child's game in which players advance by drawing cards of different colors.
In CulverLand, human game pieces can proceed to the next square, for example, when they are passed by a car painted the same color as their current square.
An alternate drinking-game version involves matching cocktails to the colors.
It's all a product of cartoon animator and game designer John Derevlany, 46, who won a city competition — and as much as $4,500 in funding — to create a game-themed artwork. Its unveiling roughly coincided with the city's early October hosting of the 2010 IndieCade, which showcased games, electronic and otherwise, created by independent designers.
Other proposals had included a scavenger hunt triggered with clues from a temporary pirate radio station and something with giant stickers, Derevlany recalled.
"I've always liked enormous, giant games and thought it would be fun to do something that celebrates Culver City a bit and has fun with traffic," Derevlany said. His other inspiration was 12-year-old daughter Ava, who punches her dad every time she sees a Volkswagen.
When Derevlany field-tested his creation, composed of the six most common car colors, he had to reduce the bright hues, especially greens.
"Artistically, I wanted lots of blue, red and green, but two-thirds of cars are black, white or gray-silver," he said.
The installation, made with temporary, biodegradable paint, will remain until Nov. 1.
The game should take 10 to 15 minutes to play, less time during rush hour, said its creator: "It's one time when you can say, 'Yah, it's rush hour!'"