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Car buying: How men and women compare

TrueCar.com's study of gender difference in car buying reveals the models with the highest percentages of male and female buyers.

April 07, 2011|By Jerry Hirsch, Los Angeles Times

In the latest not-so-surprising discovery, a study has found that women are the ones who like Minis and Kias while men lean toward Porsches and trucks.

The conclusion was based on an analysis by TrueCar.com of gender difference in car buying.

"The study shows that women car buyers are more cost conscious and purchased fuel-efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle," said Jesse Toprak, a TrueCar analyst.

The brand with the highest percentage of retail sales to women in 2010 was Mini, at 47.9%, followed by Kia, 46.8%, and Honda, 46%.

The 10 models with the highest percentage of female buyers and at least 1,000 retail sales last year were: Volkswagen New Beetle, Kia Spectra, Nissan Rogue, Volkswagen Eos, Hyundai Entourage, Volvo S40, Jeep Compass, Honda CR-V, Nissan Sentra and Hyundai Tucson.

Men were the primary buyers of super-expensive, small-volume and exotic cars. Men accounted for 93.6% of Ferrari buyers and more than 90% of Lotus and Lamborghini buyers.

The 10 models with the highest percentage of male buyers and at least 1,000 retail sales last year were: Porsche 911, GMC Sierra, Chevrolet Corvette, Chevrolet Silverado, Ford F-Series, BMW M3, Ford Ranger, Toyota Tundra, Dodge Ram and Audi S5.

jerry.hirsch@latimes.com

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